There’s one thing that’s certain at the moment and that is, ironically, wherever we are in the world, the feeling of uncertainty is mutual. However, I’d also argue that disruption has been a key word in the vocabulary of those working in the meat industry for a very long time. And whilst COVID-19 is in so many ways unlike anything we’ve faced before, the fact it’s forcing us to do things differently, and rise to challenges we didn’t know we were going to face a few months ago, is something I think we’re all extremely familiar with.
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