WBC - cancelled for now but we'll be back.

It is time for us to make the official announcement. That the World Butchers' Challenge new date (August 2021) has also been cancelled. After much consultation with our community, suppliers and host we’ve made the call to cancel until such time that global travel becomes more certain and safe.

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Ashley GrayComment
Butchers do ZOOM

There’s one thing that’s certain at the moment and that is, ironically, wherever we are in the world, the feeling of uncertainty is mutual. However, I’d also argue that disruption has been a key word in the vocabulary of those working in the meat industry for a very long time. And whilst COVID-19 is in so many ways unlike anything we’ve faced before, the fact it’s forcing us to do things differently, and rise to challenges we didn’t know we were going to face a few months ago, is something I think we’re all extremely familiar with.

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Ashley GrayComment
Coronavirus: Update

We understand that the outbreak has caused significant concerns for many of our community in regards to international travel and the status of the 2020 World Butchers’ Challenge, scheduled for September 4 & 5 in Sacramento, California. The situation is a rapidly evolving issue and unfortunately it is not possible to predict what will happen in the coming weeks and months. It is too early to say how long the disruption to international visitation is likely to last and how long the recovery period might be.

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Ashley GrayComment
Global butchery competition opens partnership opportunities

The World Butchers’ Challenge, referred to by many as the ‘Olympics of Meat’ and by far, the largest meat competition on the globe, offers an opportunity for brands to carve a name for themselves like no other. The 2020 competition promises to be the biggest yet, being held at the Golden 1 Center in Sacramento with an audience of over 5,000 anticipated to witness the battle first-hand and thousands of engaged others watching from afar. 

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Ashley GrayComment
Game on!

Realisation is starting to set in that the 2020 World Butchers’ Challenge is well in sight as next week we’ll be hosting representatives from all 16 competing nations in Sacramento, California for the, first ever, Captain’s Run…

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Ashley GrayComment
Friedr. Dick is announced as official partner of the WBC

Friedr. Dick – one of the leading global manufacturers of chef's and butcher's knives – is an official global partner of the WBC. In addition to providing the equipment for nearly all of the teams, Friedr. Dick also has the special honour of presenting the “Friedr.Dick Golden Knife Award” to the winning teams: the winner's trophy in the shape of a knife.

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Ashley GrayComment